Why Do Companies Have Mission/Vision Statements?

Most established companies develop organizational mission and vision statements, which serve as foundational guides in the establishment of company objectives. The company then develops strategic and tactical plans for objectives.

Read these company mission statements and see how well they resonate with you and their validity. Are these company's operating in such a way that is aligned with their mission. These companies are some of the most successful companies on our planet. I have included a few that have subsequently filed for bankruptcy - Sears and Toys R Us. Can you see how they fell out of sync with their mission statement?

Here we go:

Uber's mission statement reads, “Transportation as reliable as running water, everywhere for everyone.

Alphabet Inc. (Google) mission statement is “to organize the world's information and make it universally accessible and useful.”

Starbucks mission statement . “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Airbnb is a hospitality company  - The mission is to live in this world where one day you can feel like you're home anywhere and not in a home, but truly home, where you belong. 2. Be a Host. To live in this world where you can be home, you have to provide hospitality and hosts provide hospitality. 

Facebook’s mission is to give people the power to share and make the world more open and connected is to give people the power to build community and bring the world closer together.. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.

Twitter Inc. has a perfectly respectable mission statement: Our mission: To give everyone the power to create and share ideas and information instantly, without barriers. ... This is 80 characters over Twitter's previous  140-character limit.

YouTube's mission is to provide fast and easy video access and the ability to share videos frequently.

Amazon's mission statement says: It's our goal to be Earth's most customer-centric company, where customers can find and discover anything at Amazon.com.  Amazon is focused on taking care of their customer for starters.

Alibaba Group’s mission is to make it easy to do business anywhere. We operate leading online and mobile marketplaces in retail and wholesale trade, as well as cloud computing and other services. We provide technology and services to enable consumers, merchants, and other participants to conduct commerce in our ecosystem

Walmart's mission statement is “Saving people money so they can live better.” This statement is synonymous to the company's slogan, “Save money. Live better.”

Sears Holdings Mission Statement: "To grow our business by providing quality products and services at great value when and where our customers want them, and by building positive, lasting relationships with our customers.

Nike's mission statement is "To bring inspiration and innovation to every athlete* in the world." The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete."

The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.

Tesla – their  Mission  is the same as it is today as when we created Tesla a decade ago: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.

Apple's current Mission Statement is: "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.

Samsung's mission statement is "Inspire the world, create the future." As one of the leading electronics companies in the world, Samsung Electronics is characterized by new technology, creative solutions and innovative products. we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society.”

McDonald's mission statement  is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion.

KFC the mission of this company is to be an internationally renowned fast food industry in the world and to increase and maintain the quality in fast food in world industry. Their aim is to capture the fast food market

Coca Cola Company  -  Our mission is: To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.

Pepsi's mission statement states the company's intention of serving as a premier international brand and offering consumers convenient snacks and beverages. Pepsi strives for honesty and fairness in its interactions with consumers and investors, and looks to deliver value and quality.

Toys 'R' Us Mission Statement -  "Our Goal is to be the Worldwide Authority on Kids, Families and Fun."  

Toys 'R' Us Vision Statement: "Our Vision is to put joy in kids' hearts and a smiles on parents' faces."

Playboy Enterprises Inc. brings the iconic Playboy lifestyle to innovative products and experiences for global consumers.

Indigo - to inspire our customers and those they care about with life-enriching products and experiences.

Netflix referred to its brand promise as a "quest": "We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact."

It is also highly recommended that we apply mission and vision statements to our own personal lives. They will help keep us focused on what it is that we are out to do and accomplish.