There are all kinds of products and
services in the market-place. To be successful, SELL what people want and not
what people NEED. What is the
difference between need and want? The dictionary defines a
necessity as “an indispensable thing” – something that everyone needs. There
are some things that everyone clearly needs just to survive, such as food,
water, shelter, and clothing.
You need food to live, but that doesn’t
mean you need a gourmet meal at a four-star restaurant. You need
shoes to protect your feet, but that doesn’t mean you need a $250 pair of
Italian leather shoes. The gourmet meal and the leather Italian shoes are
(luxuries) things you may want but do not have to have. If you find a product that is well received you don't have to open up a retail store. So many online ways for you to market if you have access to the internet, email and a computer or smart phone. Look into sites like e-Bay, Amazon, or Craiglist (many others out there). If you have a service to provide you can use sites like Fiverr, Etsy and others.
People love pressing a button and getting things done! Do some research on popular topics and make your work available to your customers for a price. You could also create a software that will save your customer hours of work.
1. Be careful of launching
new products/services -
2. Help solve a problem or something that may become a problem. People have new problems everyday.
Find common problems that many people have. The bigger the market the more sales potential.
Making sales is the name of the game.
3. Sell something that people can’t live without:
Find common problems that many people have. The bigger the market the more sales potential.
Making sales is the name of the game.
3. Sell something that people can’t live without:
A. Essentials - water, clothing, shelter, toilet paper, personal care items, tooth paste
B. Services Needed – Doctors, Clinics, Lawyers, Marriage counsellors, Police and Investigative Services, Sports.
4. People want to have Status
-they love to participate in
something others cannot
-people want clout to be somebody and have exclusivity
-space travel - Virgin Explorer
-items or events of limited or exclusive
availability
5. People want to be
Trendsetters
-they want to
be ahead of the pack (front of the line)
-preview
screenings new movies or concerts
6. People want access to the
Top Speakers/Gurus and Events
-want
exclusive access to high demand personalities or events such as Bill Clinton, Warren Buffet and entertainers.
7. People want to be recognized as Achievers or being someone of
Importance - they want to be known for some accomplishment they have achieved.
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5
Types of Products that People Will Always Want to Buy
How do you decide on the type of product or service
you want to sell?
Is it based on the search volume counts and
search result counts (in search engines like Google)? How about using prudent
judgment combined with good online research?
The truth is that
good products that fill a need will
always sell well.
Combine these product types with a unique
idea and decide the kind of Internet business you wish to
create.
8. Products that make or save money
People
always want to make more money. If your product or service will
help them earn more or save money they will always buy it. Even if your product
is not directly connected to making money, it is always a good idea to explain
how it can save money for them.
9. Products that help people learn
People are always
looking to learn something new. "How to" guides are
always popular for this reason. This is also the reason why there are so many
ebooks out there. Be careful about this because it is one of the most
competitive niches on the Internet. However, this is also one of the
easiest niches to enter.
People want ANSWERS Now
- Hi speed internet
- Learning & personal
development
- E-books; special reports,
download service
10. Products that help people learn
10. Products that help people learn
This niche does require some unique expertise. Go for it if
you have a good talent for creating entertaining videos, cartoons, etc.
People want
to have an Awesome Experience – thrill
of a lifetime
11. Products that make life healthy and comfortable
People want to live as comfortably as
they can, without any aches and pains. Do you have an idea for a product that
will help them do that? This niche is often abused and may have a bad
reputation because of all the spam associated with magic herbs and pills.
People want to get skinny – fitness
& nutrition
People want to look younger & live longer
People want to feel better
- Health, nutrition, clothing and
make-up
12. Products that save time and effort (People need
Things Done).
People love pressing a button and getting things done! Do some research on popular topics and make your work available to your customers for a price. You could also create a software that will save your customer hours of work.
People want speed and convenience
- they don't have the time or interest or knowledge to do
it themselves
- home maintenance/repairs
- house cleaning
- house cleaning
13. Give people security
-housing, safety, child monitoring devices and health and
medical monitoring devices for diabetes and high blood
pressure.
-housing, safety, child monitoring devices and health and
medical monitoring devices for diabetes and high blood
pressure.
14. Raise people’s emotions
- love, happiness, laughter, self-confidence
- love, happiness, laughter, self-confidence
15. Enhance the dreams and
lives of others to give them hope
and inspiration.
- share stories of people having successes in their lives
and inspiration.
- share stories of people having successes in their lives
16. Top Things People Want
A. You want to get a high paying job - to start your own business - invest in the stock market - make
more money from your business or website- do things that will make you feel successful! People who lose their jobs are three times more likely than those
employed to commit suicide. If you are out of work and feel depressed, seek help and counselling.
B. You want to learn something new - something new that really works and will make your life
better - that will make you feel smart because you did it all on your own! Upgrade your job skills or learn about a business you are interested in.
C. You want to be comfortable - to be free of your common aches and pains - to sleep more
comfortably, join a gym or yoga program.
D. You don't want to be lonely - you want to be loved - start dating again - to feel wanted. By removing sadness, anger, aggression, grief, feelings and emotions that keep people away from you, that prevents people from getting to know you well enough to love you, your love life can
drastically improve.
E. You want to be more popular - to feel praised and
admired. Avoid things and behaviours that alienate you from people. Your attitude and behaviour will help increase your popularity. Become a kind and helpful person that will help draw others to you.
F. You want more pleasure - to feel more fulfilled - take more trips and visit other places. Pick up some new hobbies that are of interest to you.
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