What Should You Sell? How About Selling People What They Want

There are all kinds of products and services in the market-place. To be successful, SELL what people want and not what people NEED. What is the difference between need and want?  The dictionary defines a necessity as “an indispensable thing” – something that everyone needs. There are some things that everyone clearly needs just to survive, such as food, water, shelter, and clothing. 

You need food to live, but that doesn’t mean you need a gourmet meal at a four-star restaurant. You need shoes to protect your feet, but that doesn’t mean you need a $250 pair of Italian leather shoes. The gourmet meal and the leather Italian shoes are (luxuries) things you may want but do not have to have.  If you find a product that is well received you don't have to open up a retail store. So many online ways for you to market if you have access to the internet, email and a computer or smart phone. Look into sites like e-Bay, Amazon, or Craiglist (many others out there). If you have a service to provide you can use sites like Fiverr, Etsy and others.

     1. Be careful of launching new products/services - it may be             great to introduce a new product of service to the consumer.             However, if there is no history; why will someone buy an                 unknown item from an unknown marketeer. It may have been           tried and tested but no marketability.

         2. Help solve a problem or something that may become a                 problem. People have new problems everyday. 

          Find common problems that many people have. The bigger the        market the more sales potential. 

           Making sales is the name of the game. 
     
      3. Sell something that people can’t live without:

            A. Essentials - water, clothing, shelter, toilet paper,                            personal care items, tooth paste
               

            B. Services Needed – Doctors, Clinics, Lawyers, Marriage              counsellors, Police and Investigative Services, Sports.

4. People want to have Status

              -they love to participate in something others cannot

              -people want clout  to be somebody  and have exclusivity

              -space travel  - Virgin Explorer

              -items or events of limited or exclusive availability 

5.  People want to be Trendsetters

-they want to be ahead of the pack (front of the line)

-preview screenings new movies or concerts

6.  People want access to the Top Speakers/Gurus and Events

-want exclusive access to high demand personalities or events    such as Bill Clinton, Warren Buffet and entertainers.

        7. People want to be recognized as Achievers or being                      someone of Importance - they want to be known for some            accomplishment they have achieved. 

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5 Types of Products that People Will Always Want to Buy

How do you decide on the type of product or service you want to sell?

Is it based on the search volume counts and search result counts (in search engines like Google)? How about using prudent judgment combined with good online research?

The truth is that good products that fill a need will always sell well.

Combine these product types with a unique idea and decide the kind of Internet business you wish to create.

8. Products that make or save money

People always want to make more money. If your product or service will help them earn more or save money they will always buy it. Even if your product is not directly connected to making money, it is always a good idea to explain how it can save money for them.

9. Products that help people learn

People are always looking to learn something new. "How to" guides are always popular for this reason. This is also the reason why there are so many ebooks out there. Be careful about this because it is one of the most competitive niches on the Internet. However, this is also one of the easiest niches to enter.

           

           People want ANSWERS Now

-    Hi speed internet

-    Learning & personal development

-    E-books; special reports, download service

10. Products that help people learn

This niche does require some unique expertise. Go for it if you have a good talent for creating entertaining videos, cartoons, etc.

People want to  have an Awesome Experience – thrill of a lifetime

11.  Products that make life healthy and comfortable

People want to live as comfortably as they can, without any aches and pains. Do you have an idea for a product that will help them do that? This niche is often abused and may have a bad reputation because of all the spam associated with magic herbs and pills.

People want to get skinny – fitness & nutrition

People want to look younger   & live longer

People want to feel better

-   Health, nutrition, clothing  and make-up

12. Products that save time and effort (People need Things        Done).

People love pressing a button and getting things done! Do some research on popular topics and make your work available to your customers for a price. You could also create a software that will save your customer hours of work.

People want speed and convenience

   - they don't have the time or interest or knowledge to do

       it themselves          

   - home maintenance/repairs
   - house cleaning

13.  Give people security

     -housing, safety, child monitoring devices and health and 
          medical monitoring devices for diabetes and high blood
          pressure.
   

14. Raise people’s emotions

        - love, happiness, laughter, self-confidence

15. Enhance the dreams and lives of others to give them hope
      and inspiration.

      - share stories of people having successes in their lives

16. Top Things People Want

A. You want to get a high paying job - to start your own business - invest in the stock market - make more money from your business or website- do things that will make you feel successful! People who lose their jobs are three times more likely than those employed to commit suicide. If you are out of work and feel depressed, seek help and counselling.

B. You want to learn something new - something new that really works and will make your life better - that will make you feel smart because you did it all on your own! Upgrade your job skills or learn about a business you are interested in. C. You want to be comfortable - to be free of your common aches and pains - to sleep more comfortably, join a gym or yoga program. D. You don't want to be lonely - you want to be loved - start dating again - to feel wanted. By removing sadness, anger, aggression, grief,  feelings and emotions that keep people away from you, that prevents  people from getting to know you well enough to love you, your love life can drastically improve. E. You want to be more popular - to feel praised and admired. Avoid things and behaviours  that alienate you from people. Your attitude and behaviour will help increase your popularity. Become a kind and helpful person that will help draw others to you. F. You want more pleasure - to feel more fulfilled - take more trips and visit other places. Pick up some new hobbies that are of interest to you.

Here Are our Top Financial Concerns

Looking at the numbers will not make them any better. How do things look for you?

Financial concerns include:

• Not having enough money for retirement
• Not being able to pay medical costs in the event of a serious illness or accident ( this is a big concern for people living in countries without government provided health-care assistance such as the United States
• Not being able to maintain the standard of living you enjoy today
• Unable to provide assistance  for medical and care costs of you parents
• Not having enough money to pay for children’s college 
• Not having enough to pay normal monthly bills 
• Not being able to pay rent, mortgage or other housing costs 
• Not being able to make minimum payments on credit cards 
• Not being able to make to make the minimum payments on your credit cards
• Not being able to take annual family vacations

It's not money that makes you happy. It's how you use it. If you don't know how to use it you will never achieve what you value most.

Many people believe that God will provide everything that they need to live a full and rewarding life. Do you know anyone that recently got a cheque from Heaven signed by God.

Additionally, many women believe that a man (husband/partner) will provide for them and their children. How many women have been left as single moms all around the world. Some countries  around the world do nothing to help women collect maintenance payments from the fathers of their children.

When you see someone driving by in their new fancy car what do you think?  Must be selling drugs to be able to have the money for that car. Or do you think that you should meet that person and find out what they are doing to make their money.

Do you focus on the possibilities or the problems? Do you constantly complain about the bills you have to pay? Or do you whine about the cost of living.

You need  to adjust your mindset about money! Kill the poor person mentality - there is money available for you.

Can You Teach Others Something?

Yes of course you can -  you know many things in life

 

Here are some possible coaching niches to consider:

·         business

·         small business

·         entrepreneur

·         marketing

·         public speaking

·         personal image

·         public relations

·         writing

·         real estate

·         career

·         career transition

·         life passion

·         interview/job search

·         retirement

·         executive

·         corporate

·         management

·         sales

·         dating

·         marriage

·         divorce

·         parenting

·         aging parents/eldercare

·         grief

·         assertiveness

·         academic

·         admissions for college

·         teen or college student direction (or other age groups)

·         spiritual

·         inner peace

·         intuitive

·         religion (Christian, Jewish, etc.)

·         mid-life crisis

·         meditation

·         transformational

·         life-work balance

·         personal development

·         extreme self-care

·         organization/declutter

·         time management

·         financial management

·         stress management/relief

·         life skills

·         productivity 

·         success

·         performance

·         motivation

·         goal setting and achievement

·         health

·         wellness

·         fitness

·         holistic

·         raw, vegan, or vegetarian

·         addiction

·         weight loss

·         eating disorders

Do you Suffer from Migraines

From the Harvard Medical School

 A new era for migraine treatment

POSTED MARCH 05, 2018, 10:30 AM

Carolyn A. Bernstein, MD, FAHS
Contributor

Migraine is a common medical condition, affecting as many as 37 million people in the US. It is considered a systemic illness, not just a headache. Recent research has demonstrated that changes may begin to occur in the brain as long as 24 hours before migraine symptoms begin. Many patients have a severe throbbing headache, often on only one side of the head. Some people are nauseated with vomiting. Many are light sensitive (photophobic) and sound sensitive (phonophobic), and these symptoms can persist after the pain goes away.

There are a variety of migraine subtypes with symptoms that include weakness, numbness, visual changes or loss, vertigo, and difficulty speaking (some patients may appear as if they are having a stroke). The disability resulting from this chronic condition is tremendous, causing missed days of work and loss of ability to join family activities.

It is sometimes possible for people to use an “abortive” medication, which, when taken early, can arrest the migraine process. For many patients, a preventive medication can decrease both the frequency and the severity of the migraines. But to date, many of the medications available for migraines have been developed primarily for other causes: seizures, depression, high blood pressure, and muscle spasms, for example. Researchers have been working for decades to develop a “targeted” preventive therapy specifically for migraine, and now we are finally close to having an exciting new treatment.

What does “targeted” therapy mean?

Calcitonin gene-related peptide (CGRP) is a molecule that is synthesized in neurons (nerve cells in the brain and spinal cord). It has been implicated in different pain processes, including migraine, and functions as a vasodilator — that is, it relaxes blood vessels. Once scientists identified this target molecule, they began trying to develop ways to stop it from being activated at the start of migraines, as a kind of abortive treatment. An agonist makes a molecule work more efficiently, and an antagonist blocks or reduces the molecule’s effect. The CGRP antagonist did work to decrease migraine pain based on certain measures, but there were some serious side effects including liver toxicity.

Back to the drawing board.

Monoclonal antibodies: Cutting-edge translational science

You have likely seen ads for monoclonal antibody (mAb) cancer and autoimmune therapies. There are lots of different types of mAbs, and while some harness a person’s own immune system to block replication of cancer cells, others stop a reaction in the body by binding to a target molecule or receptor and inhibiting it, thus preventing the reaction from continuing. The CGRP mAbs have this effect, and because they have a long duration of action (called a half-life), they can be administered much less frequently than typical migraine medications that are taken daily (with the exception of botulinum toxin, which is injected every 90 days). These new migraine medications are injected under the skin monthly, and have thus far demonstrated a statistically significant decrease in days of migraine. Four different drug companies are developing these new molecules, with two versions already sent to the FDA for approval.

What’s next?

If you think you may be a candidate for this new type of migraine medication, talk with your doctor, and perhaps ask for a consult with a neurologist or headache specialist who can help you understand more about the medication. Monoclonal antibody therapy is expensive, and there will likely be regulations about for whom s the treatments are appropriate. Much more research needs to be done about who is the best candidate for this therapy. But for many migraine patients who have not responded to the standard treatments, or who have had intolerable side effects such as cognitive dysfunction, low blood pressure, weight loss or gain, or other issues, CGRP monoclonal antibodies are safe and well tolerated, and are an exciting new development for migraine therapies

Road to Financial Peace of Mind - by the Wealthy Barber

David Chilton is a Canadian author, investor, and television personality from Waterloo, Ontario. Today, he resides in Kitchener, where he runs his own financial planning business and publishing company.

Financial peace of mind is very important as people will spend their life worrying about money and providing for their loved ones. Here are 10 - Steps to help you have financial peace of mind. Adjust for taxes and other regulations as they may apply in your country.

1. Make tax deductible contributions to Retirement Plans such as  

     RRSP's in Canada and 401 k's in the USA.

2. Invest at least 10% of your income for long term growth. 

    Buy assets that will appreciate over time not "trendy" hot 

    tips of the day schemes.

3. Buy Mutual Funds or Exchange Trade Indexes rather than 

    in one or two stocks. This will spread your risk over more 

    companies and let you buy into shares you would not 

    otherwise be able to afford. Be careful of Mutual Funds 

    that they are well managed funds with a track record of 

    success.

4. Make a will and also prepare powers of attorney so that 

    someone can speak if you cannot. Don't let your estate to 

    fall into the hands of the government.

5. Buy enough life insurance to protect your loved ones in 

    the event that someone unforeseen death happens to you.

6. Make sure you understand what safeguards exist in the 

    event that you suffer and illness or accident that leaves

    you disabled for a lengthy period of time. Anything can 

    happen at anytime totally unexpectedly. If necessary take

    out additional insurance if you believe you are not 

    adequately covered by your government or employer

    plans.

7. Real Estate is not a "for sure" investment. Put as much

    money down as you can to reduce your mortgage. Homes

    will require maintenance and upkeep and of course 

    property taxes.

8. You can have credit cards but be disciplined and controlled

     in how you use them. Don't use credit cards because you 

     have them. Is the purchase absolutely necessary?

9. If you are earning above average wages consult with a tax

    specialist before the tax filing date to ensure you are 

    advantage of all tax deductions available to you.

10. Learn how to manage your money as nobody will care

      about you and your money the way that you do. You

      worked hard to earn it "don't piss it away"  

Study this list and learn how you can create financial peace of mind

         

Scammers and Hackers are Everywhere

How to Reduce the Risk of Identity Theft

https://www.experian.com/blogs/ask-experian/how-to-reduce-the-risk-of-identity-theft/

by Matt Tatham

Preventing identity theft these days can be harder than avoiding a Kardashian on television. In fact, there’s really no way to guarantee that you’ll never be a victim of ID theft.

You can, however, reduce your risk, and take steps to make sure you’re aware as soon as you’ve been targeted. In 2017, there was an average of four data breaches every day according to the Identity Theft Resource Center. More than likely your personal information has already been compromised. So what can you do?

Here are 20 ways to help reduce the risk of identity theft now:

1. Don’t Give out Personal Information to Just Anyone

There are a lot of scammers and identity thieves out there who will pretend to be a debt collector, bank, charity or a local business in order to convince you to give out your social security number, street address, date of birth, or any information that they can use. They will call you, email you and send you mail so be diligent in reviewing any of the above communications.

2. Avoid Clicking on Links You Are Unsure About

Fraudsters are really good about attracting your attention through emails that look like they come from businesses or people you know (and don’t assume just because you know the name of the person sending the email it’s actually them—check the actual email address too).

If something seems off about an email and they are asking you to click a link to an offer or action, don’t click on that link.  Instead, roll over the link with your mouse and you can see the destination URL that you will be sent to. This is a safer approach and can help you avoid malware, phishing scams or viruses to gather your data. If it turns out it’s fake, you can let the business know so they warn others.

3. Shred Your Documents

Using a shredder can take extra time but that adds a layer of protection down the road. While many people are opting for email or text alerts for bill notifications, identity thieves still use dumpster-diving as a way to gather personal information.

4. Don’t Carry Your Social Security Card

You rarely need to show the card, you just need to remember the number. One mistake of losing the card can lead to a lifetime of trouble. Keep your Social Security card in a safe place at home or in a deposit box.

5. Only Carry Credit Cards You Actually Need Daily

There’s no need to carry around cards you rarely use. Minimize the risk of losing your cards by only having the ones you use on a regular basis.

6. Protect Your Mailbox

This old-school theft is still common today especially around tax return time when checks start showing up in the mail. If you can lock your mailbox do so or add a key lock if possible.

You may also want to consider having smaller packages delivered to your work address so you receive them during the day versus having them left unattended on your porch. If you are going to be gone for awhile, consider placing a hold on your mail with the US Postal Service.

7. Monitor Your Online Accounts

If you haven’t set up account notifications from the financial institutions with whom you do business, then do so. Staying up-to-date on changes to your accounts is important and a quick notification sent to your smart device can make all the difference in maintaining peace of mind. There are also plenty of products out there that provide credit and identity monitoring (Experian’s CreditWorks is one of them).

8. Create Strong Passwords

Avoid using the same password across multiple sites as well. You can use password managers that are available or the suggested password features from your smartphone as well.

9. Use Two-Factor Authentication

This tool adds a layer of security to your online accounts in addition to your password. Two-factor authentication requires you to provide a second piece of proof to verify your identity which can mean entering a code sent to your smartphone or computer, and many institutions require it when customers want to change account details.

10. Don’t Use Public Wifi to Access Sensitive Data

We all seem to want to be connected all the time, so using free public wi-fi is very tempting. It’s not always safe though, hackers and others can set up their own free wifi networks and scrape your data as a result. Make sure the network you are connected to is secure and can be trusted. If you’re not sure, then don’t take the chance.

11. Check Your Credit Report Regularly

To ensure all the data is accurate and that nobody has opened up accounts under your name, make sure to check each of your credit reports at least yearly. You can get your Experian, Transunion, and Equifax credit reports for free at AnnualCreditReport.com.

If possible, pull one report every four months so that you’re looking at your reports throughout the year. If you notice a problem, make sure to dispute it with the lender and the bureau. At Experian, you can get an additional free copy of your Experian credit report and dispute anything inaccurate on your credit report online.

12. Cut Old Credit Cards Up

It’s important to destroy any old credit cards and any other cards that have personal information about you or your family members that could be used by identity thieves. Every little detail about you can be used to build a synthetic identity, piecing together the information needed to open up a credit card account in your name.

13. Shop Online With Trusted Sites

Using secure and trusted websites to shop online can help further protect your personal and credit card information when you purchase items. For example, if you’re shopping on a website, make sure that there’s an “https” before the URL, instead of just an “HTTP.”

14. Don’t Overshare on Social Networks

That advice seems like an oxymoron these days but identity thieves will often scan social networks for personal information to piece together identities. Never post any personal information, location data, and even what items are included in a picture (like a credit card on a table) that you do share. Also, make sure social media accounts like Facebook are not viewable by people you don’t know.

15. Don’t Respond to Unsolicited Requests

If someone you don’t know asks for personal information (your name, birthdate, social security number, or bank account number) by phone, mail, or online, just say no!

16. Consider Freezing or Locking Your Credit

A credit freeze will not affect your credit scores, but it will prevent your credit report from being accessed by lenders and used to do many things including opening new accounts, renting apartments, or applying for loans.

If you need to do any of these things, then you’ll have to temporarily suspend your credit freeze. You can also request an extended fraud alert from the consumer credit bureaus (if you have filed a police report), which lasts for seven years.

17. Monitor Billing Cycles

If you start to notice your bills or financial statements are showing up late then you should contact the lender or business to find out the reason for the delay. Review your account statements and watch out for unauthorized transactions.

18. Implement Biometric Options

When possible, you can include a fingerprint, a handprint, an eye scan, and facial recognition to verify your identity rather than using a password or asking you a series of questions that you have to remember what you inputted when you set an account.

19. Keep up With the Latest in ID Theft

Pay attention to the news to know what the latest scams or breaches have taken place. Unfortunately, this has become too common, but being complacent can lead to a mistake. Staying up-to-date can mean the difference in protecting your identity from the latest threat or identifying a scammer or thief down the road.

20. Consider an Identity Theft Protection

Consider purchasing an identity theft protection plan or check with your existing insurance companies to see if you have any protection as part of your auto or homeowners policies). These services typically go beyond credit monitoring and help you resolve any problems once they arise. (You can learn more about Experian’s identity theft protection services here.)

If you think you’ve been the victim of identity theft, there are a number of steps you can take to protect yourself (file a police report, contact all three credit bureaus, freezing your credit), but ultimately the path you take to resolving the problem will depend on the nature of the crime.

For example, if someone has stolen your credit card, your course of action will be different than if someone opened a new credit card in your name. And if someone got a tax refund in your name, the solution will be different still.

Following these suggestions can help you keep up with the latest ways to prevent your identity from being stolen.